Based in the heart of Sydney's financial district, S2i Communications is a public relations and communications agency that has built an enviable reputation over the past 13 years. Our team of passionate media experts and talented copywriters deliver positive, measurable results that make a real impact on your business and its bottom line. We specialise in offering a creative and personalised service through the implementation of a public relations strategy that is aligned to your business' individual goals and objectives.
We take the time to understand your business to create compelling stories that generate positive media coverage. Our team of PR professionals are highly regarded in the media community which ensures that our clients' brands, products and services are consistently seen, heard and talked about.
Launched in 2000 by the late Wayne Tregaskis, a high profile and award winning journalist, S2i Communications is now led by his wife Jenny Lourey, who has an extensive background in successful business management. The team at S2i Communications work with you to successfully raise the awareness of your business, increase sales, launch a new product, positively promote your business in the media, handle a crisis or manage social media platforms. To see what we could deliver to your business, take a look at our full range of services and some examples of our work.
CEO and Owner of S2i Communications
Jenny has extensive global experience across all aspects of the travel and tourism industry. Before taking her position as CEO at S2i Communications in 2012, Jenny was Senior Vice President at Carnival Australia. Read more
Account Director and General Manager at S2i Communications
Linsey runs the day to day operations at S2i Communications, overseeing the team and our clients' campaigns. Linsey has ten years of consumer and corporate public relations experience, representing a large range of clients in Australia and the UK. Read more
“As S2i Communications’ foundation client, I have always found their work to be highly professional. Over the years, S2i has provided the RCPA with a wealth of fantastic advice and assistance, across a number of areas such as our rebranding, the development of our pathology magazine called PathWay (now in electronic format), and the creation of various campaigns that have included videos, brochures, airport billboards and exhibitions. Public relations is a major part of what S2i delivers to the RCPA on an ongoing basis. In order to communicate the vital role that pathology plays in medicine, the team at S2i takes the time to understand this complex subject and translates it in a way that generates media coverage. I think the fact that we are still clients of S2i after all this time is testament to the quality of service they provide.”-Debra Graves, CEO at the Royal College of Pathologists of Australasia (RCPA)
“Sabre Pacific and S2i Communications have been working together since 2007. In that time, they have been very valuable in guiding Sabre Pacific’s PR strategy and helping us to achieve a strong presence across the Australian media. Their capable team is always a pleasure to work with and I’d highly recommend S2i to any company in need of a complete PR and communication solution.”-Gai Tyrrell, Former CEO at Sabre Pacific
“I have found the S2i team to be professional and personable in all of our dealings, as well as proactively reaching out to me to stay in touch. Their events are always friendly, intimate affairs with a good quality mix of relevant industry people and held at very well chosen venues, whether it be a trendy small bar or a 5-star hotel.”-Annie Lyons, Regional Director TravMedia Australia
“By working with the team at S2i, Cruiseco’s profile in the media has certainly increased. We have seen a substantial boost in editorial coverage and exposure. From endless press releases, photocalls, media educationals and articles, the team at S2i offer continual options and ideas. They are a wonderful group to work with.”-Amber Wilson, National Marketing Manager at Cruiseco
“S2i brings PR discipline to our business, ensuring the next opportunity to showcase SureSave is always on the radar. More importantly, our clients have noticed our media presence.”-SureSave Travel Insurance
“S2i has a reputation for intelligent, informed and timely representation. They know what is newsworthy and what is worth knowing, even for niche audiences.”-Dr Linda Calabresi, Former Medical Editor at Australian Doctor