World Aviation Systems (WAS) is miles ahead in the GSA business with its transparent approach to the industry. James Vaile, who took the role of General Manager of WAS 18 months ago, spoke to Travel Weekly and Travel Bulletin. James started out in airlines, before switching to technology via senior global roles with Microsoft, and was part of the genesis of the business which eventually became Expedia.
Since moving to WAS, he has restructured and ‘thrown on a layer of analytics’, introducing a transparency which sees the company work collaboratively with its clients which include Hawaiian Airlines, Sichuan Airlines, TAP Portugal, Air Botswana, Royal Jordanian, Alaska Airlines, Aer Lingus, Hong Kong Airlines, MIAT Mongolian Airlines, Virgin Atlantic and Jet Airways on the World Aviation side, as well as Delta Air Lines, Kenya Airways and Egyptair within Global Aviation.
“Rather than go after competitor’s business, which we don’t do, we focus on doing things in a transparent way and delivering the best of breed for our existing and new businesses we win. We focus on effectiveness of campaigns, presence in the market, competitor analysis and where the carrier is sitting in terms of market share,” said Vaile.