In July 2012, S2i Communications was appointed to strategically build the profile of Cruiseco’s brand in the consumer media. Through the promotion of music cruises, special deals, unusual destinations, cruising trends and the launch of new products, S2i Communications has consistently gained positive media coverage in various national newspapers, helping to keep the Cruiseco brand in the minds of consumers.
S2i Communications prides itself on liaising with the best and most admired travel writers in Australia and New Zealand. In October and November 2012, we organised the media launch of Cruiseco’s new luxury ship, the Cruiseco Adventurer, in Vietnam and Cambodia. For its inaugural cruise along the Mekong River, S2i Communications invited and accompanied key travel writers onboard. As a result, the Cruiseco Adventurer received positive reviews in a range of travel articles across major national newspapers and glossy magazines.