SureSave, a specialist travel insurance provider to the travel industry, appointed S2i Communications in mid-2012 to raise its profile in the travel trade. Leveraging our considerable travel trade media contacts, SureSave was able build an impressive travel trade media presence within a few months while achieving fantastic exposure across national consumer media.
S2i Communications was integral in the implementation of an all-new travel agent incentive scheme for SureSave, which saw agents from across the country vie for cash prizes. In order to maximise the amount of travel trade coverage for SureSave, we also worked closely with the SureSave team to develop a travel safety column in a major travel trade publication to assist agents in providing advice to their customers. SureSave’s focus on safety messaging saw S2i Communications’ role expand after a few months to include a consumer focus to build brand recognition and SEO.