S2i Communications has a long-standing relationship with the Royal College of Pathologists of Australasia (RCPA). As the agency’s founding client, S2i Communications has been helping to raise awareness of pathology and pathologists in the media for over 10 years. The health media experts at S2i Communications field the day-to-day media enquiries relating to pathology for the RCPA in addition to providing guidance across an array of communications materials and issues. As an agency, we work closely with health, medical and news journalists to ensure stories for the RCPA and pathology are communicated in the right way to our target media.
This year, extensive coverage was gained by S2i Communications on Pathology Update, the largest gathering of pathologists in Australasia. The media coverage spanned ABC TV, The Australian, The Australian Financial Review, The Sydney Morning Herald plus trade publications including Medical Observer, Australian Doctor and NZ Doctor.